Weekly News Takeouts - 15 November 2020

The Emotional Toll of 2020: People Are ‘Over’ This Year
Everyone is under an abnormal amount of pressure this year, but just how much more are we “over” 2020 compared to previous years? https://bit.ly/3n2Fspu
9 tips to get the most from your social media video content
Before you pursue big-budget branded video content for social strategy, you need a solid plan and an understanding of how to make the most of that content so it’s worth the investment. Here are nine tips to get you started https://bit.ly/314RfLv
Why professional photography is the key to the success your website
Although employing a professional photographer may seem like an expensive outlay in the short term, the long term effect it has on your brand, your engagement rates, and subsequent sales makes it the perfect investment for your business. Think of professional photography as the first impression potential customers have of your business, and therefore the first element you should think of when embarking on any kind of marketing activity https://bit.ly/3k8Pl32
Why Timely Discount-Focused Emails Help You Compete During the Holidays
In the short holiday season brands struggle with questions like, “When should I send the best offers to my customers? When will my discounts have the biggest impact? And how early is too early to send an offer?” So what are the answers? https://bit.ly/2U7yRh8
Business Forecasting For 2021 As If 2020 Never Happened
In an environment that makes planning difficult, how can you plan for 2021? To be successful in forecasting the coming year, you need to step back from the madness around you and start your blueprint back at the beginning https://bit.ly/35bq7wU
When stories drive change
As humans, we feel first & think second. We all know the power of stories. They’re how we construct our identity, how we connect with others. And they’re how we create and experience meaning. So what story are you telling? https://bit.ly/3kbdx54
Pinterest Adds New iOS Widget to Enable Pinners to Feature Boards on Their iPhone Home Screen
Pinterest has launched a new Pinterest widget for iOS 14, which enables Pinners to feature a board of their own, or one they follow, on their iPhone home screen, with an aim to improve engagement by keeping Pins front of mind https://bit.ly/3oxt9D0
Take the "Selling" Out Of "Upselling": How to Upsell to Customers and Improve the Shopping Experience
Done well, upselling can build upon your relationships as well as increase your revenue. But done poorly, you can come across as an aggressive car salesperson. But what you should be offering, and how to do it? https://bit.ly/36j0euo
November Content Guide
A new month means the new content guide is out! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use, and to help get your content trending. Download your November Content Guide now https://bit.ly/3oICYhL
November Training - Automation
In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business, there are many marketing automations you can utilise to improve your lead generation, customer experience, and bottom line. It's time to get automated! https://bit.ly/2TDDuPT
Christmas Content Ideas Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. Download our 100 Christmas content ideas and blow those holiday goals out of the water! https://bit.ly/3kKI22Q
Building A Social Media Content Calendar
A great way to avoid posting blindly and haphazardly is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download our guide today https://bit.ly/2THg8IZ
Write More Exciting Content, Whatever Your Industry
The truth is that every industry in the world has the potential to be exciting—some potentials are just a little easier to tap into. The more exciting you can make your content, the more attention you can generate for your business, and of course, more attention is always a good thing for a brand. Download your guide now https://bit.ly/2qIyZbZ
30-Day Instagram Story Challenge
Instagram stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself. But if you don’t quite “get” stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret, we've created a 30-Day Instagram story challenge to show you how easy it is to master the stories function, https://bit.ly/2FfFABg
Rev-Up Your LinkedIn Game
If you're not on LinkedIn already or if you haven’t been using it to its full potential, it’s time you reconsider. LinkedIn is the largest B2B social channels and it's time to rev up your LinkedIn marketing game, https://bit.ly/3kMi8eN