Weekly News Takeouts - 22 November 2020

What is brand monitoring and why is it important?
Brand monitoring can make it easier to identify how people feel about your brand. This knowledge can inform your marketing decisions and help you create campaigns your audience will love. You can also keep an eye on potential crises https://bit.ly/2F1FlsN
Content maturity: how developed is your content strategy?
Every brand hopes to develop a mature content strategy. It shows a sound understanding of not only how well a company utilises its internal resources, but also how well its content resonates with an intended audience https://bit.ly/38t4Osz
How To Stop Repeating The Same Business Mistakes Over And Over
Next time you catch yourself repeating an old pattern or falling prey to a limiting belief, stop the subconscious self-sabotage by going through these three steps https://bit.ly/358KOtk
Christmas is coming, here's your last minute campaign tips
Tick Tock, Tick Tock... That's the sound of Christmas drawing closer by the minute and if you haven't had a chance to get your Christmas campaign sorted, we've got your back. Our last minute Christmas guide and resource centre are packed with everything you need to add the cheer to your Christmas campaign https://bit.ly/2GFlt0y
How Can Retailers Drive Online Customer Loyalty?
Establishing a connection with the consumer is imperative, and while attracting an audience is important, retaining customers and promoting repeat purchases can be one of the more difficult tasks https://bit.ly/32rs8mL
Getting Unstuck: What to Do When You Don't Know What to Do
Once they start, entrepreneurs have a hard time stopping. But that doesn’t mean they never get stuck (or get thrown a pandemic sized curveball). The good news is that "feeling stuck" doesn't mean staying stuck https://bit.ly/3ldqwo6
Why Online Reviews Are Important For Every Business
Whether you’re a brick-and-mortar business hoping to climb the rankings in local search or a multinational corporation wanting to build consumer trust and convert leads, online reviews are a great place to start https://bit.ly/2U4eRvU
Privacy Act changes: What you need to know
A quick-fire download with Privacy Commissioner John Edwards on the changes to the Privacy Act coming into effect on 1 December, and what it means for the retail industry https://bit.ly/3k9DaTx
November Content Guide
A new month means the new content guide is out! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use, and to help get your content trending. Download your November Content Guide now https://bit.ly/3oICYhL
November Training - Automation
In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business, there are many marketing automations you can utilise to improve your lead generation, customer experience, and bottom line. It's time to get automated! https://bit.ly/2TDDuPT
Christmas Content Ideas Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. Download our 100 Christmas content ideas and blow those holiday goals out of the water! https://bit.ly/3kKI22Q
Building A Social Media Content Calendar
A great way to avoid posting blindly and haphazardly is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download our guide today https://bit.ly/2THg8IZ
Write More Exciting Content, Whatever Your Industry
The truth is that every industry in the world has the potential to be exciting—some potentials are just a little easier to tap into. The more exciting you can make your content, the more attention you can generate for your business, and of course, more attention is always a good thing for a brand. Download your guide now https://bit.ly/2qIyZbZ
30-Day Instagram Story Challenge
Instagram stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself. But if you don’t quite “get” stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret, we've created a 30-Day Instagram story challenge to show you how easy it is to master the stories function, https://bit.ly/2FfFABg
Rev-Up Your LinkedIn Game
If you're not on LinkedIn already or if you haven’t been using it to its full potential, it’s time you reconsider. LinkedIn is the largest B2B social channels and it's time to rev up your LinkedIn marketing game, https://bit.ly/3kM