Weekly News Takeouts - 29 November 2020

What is local SEO and how to improve your local ranking
With 97% of search engine users searching online to find a local business. And 46% of all Google searches seeking local information, local SEO could be the key to staying relevant and growing your business https://bit.ly/3oDU407
How a Post-Christmas Holiday Marketing Strategy Can Help You Wrap Up 2020
This year, the holiday marketing landscape is extra competitive. There are 24 days between Cyber Weekend and Christmas (two more than last year), and that's 2 more days you can be using to drive sales https://bit.ly/36RRGcG
Four Easy Tips For Building A Better Customer Experience
When people have a better experience on your website, they are more likely to subscribe to your email list, buy a product & engage with your brand. Here are 4 universal rules to help you improve CX and grow your business https://bit.ly/38taMcX
The Power of Branding: How to Create a Successful Brand for Your Business [Infographic]
Time, we all have 24 hours in a day
Being busy is not the same as being successful. Working hard is not the same as working smart. Putting the hours in is pointless if you’re working on the wrong activities. Time doesn’t have to control you, we all have the same hours in the day as Beyonce! Here are our top tips to take charge of time and get more out of it https://bit.ly/3ldSWy2
How to recognise and solve content bottlenecks
As your brand’s differentiator, your content needs to be agile throughout your brand’s key marketing channels, so it can be served up precisely where it’s needed, when it is needed. So what are the 3 common content bottlenecks and how do you remedy them https://bit.ly/3kbW1gX
How to Start a Subscription Business: A Brief Guide
In a nutshell, subscription ecommerce businesses offer online shoppers a convenient, personalised, and lower-cost way to buy what they want and need on a recurring basis. While companies have the benefit of recurring revenue https://bit.ly/32qV0f3
The 3 R’s of Retail Recovery: Reorient, Recalibrate, and Reposition
While the new normal represents opportunities, it will also remain competitive & challenging. Therefore, for a successful relaunch, decision makers need to consider the three R’s of retail recovery: reorient, recalibrate & reposition https://bit.ly/38lDLQ1
November Content Guide
A new month means the new content guide is out! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use, and to help get your content trending. Download your November Content Guide now https://bit.ly/3oICYhL
November Training - Automation
In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business, there are many marketing automations you can utilise to improve your lead generation, customer experience, and bottom line. It's time to get automated! https://bit.ly/2TDDuPT
Christmas Content Ideas Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. Download our 100 Christmas content ideas and blow those holiday goals out of the water! https://bit.ly/3kKI22Q
Building A Social Media Content Calendar
A great way to avoid posting blindly and haphazardly is by using a strategically planned content calendar for social media as your secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. Download our guide today https://bit.ly/2THg8IZ
Write More Exciting Content, Whatever Your Industry
The truth is that every industry in the world has the potential to be exciting—some potentials are just a little easier to tap into. The more exciting you can make your content, the more attention you can generate for your business, and of course, more attention is always a good thing for a brand. Download your guide now https://bit.ly/2qIyZbZ
30-Day Instagram Story Challenge
Instagram stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself. But if you don’t quite “get” stories or how they work, their popularity might leave you scratching your head a bit. Don’t fret, we've created a 30-Day Instagram story challenge to show you how easy it is to master the stories function, https://bit.ly/2FfFABg
Rev-Up Your LinkedIn Game
If you're not on LinkedIn already or if you haven’t been using it to its full potential, it’s time you reconsider. LinkedIn is the largest B2B social channels and it's time to rev up your LinkedIn marketing game, https://bit.ly/3kM