Weekly News Takeouts - 1 November 2020

A year of upheaval: How 2020 forced agencies to rethink how they get work done
Agencies of the future will be agile, more intentional with their work and above all, more empathetic. And those who cling to the past will find themselves struggling to keep pace with the rest of the industry https://bit.ly/30sr1SM
How to effectively run a multi-location review management strategy
Managing reviews are not only part of maintaining brand reputation, they’re also paramount to sales. That’s why it’s essential for businesses of all sizes to find a way to stay on top of their reviews https://bit.ly/2IOfeYW
Hiring for the Company you want to be - Attitude counts
Hiring at any time is key to business success, but hiring in 2020 in a time of an uncertain future can be tricky, to say the least. It does highlight (for us anyway), that attitude will always trump experience, because the right people are a company’s most important asset. Read more in this week's blog https://bit.ly/37GgvMj
The Battle of the Holiday Marketing Promotions: Dollars-Off vs. Percentage-Off Discounts
The holiday marketing landscape is crowded. Consumers will be shopping in droves & buying online much more than years past, which means ecommerce brands need to work hard to stand out & compete for their dollars https://bit.ly/31H8anP
How Innovating Online CX Can Help Retailers Maximise Growth
Online retail has certainly expanded beyond what was expected in 2020. How can retailers help continue their online success after the pandemic has passed? https://bit.ly/2HAKpqw
COVID-19 Will Continue To Test Small Businesses—Here’s How To Respond
In 2020, businesses have learned that value creation entails more than fulfilling a market need. It's a product of corporate actions that affect employees, customers, and all other stakeholders. The more value in those areas that you create today, the easier it will be to continue creating it tomorrow https://bit.ly/3jpFENq
Reimagining entertainment and the customer experience with social media
The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience https://bit.ly/35jjHKV
November Content Guide
A new month means the new content guide is out! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use, and to help get your content trending. Download your November Content Guide now https://bit.ly/3oICYhL
November Training - Automation
In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business, there are many marketing automations you can utilise to improve your lead generation, customer experience, and bottom line. It's time to get automated! https://bit.ly/2TDDuPT