Evaluate, calibrate, repeat: Pinterest shows how autopilot slows innovation

Pinterest is the prime example that consistent evaluation and calibration needs to become second nature to succeed on social. When it comes to your social strategy, if it ain’t broke, it could be soon. READ MORE 

9 Instagram post ideas to spice up your account

With the ever-changing Instagram algorithm, coming up with fresh Instagram post ideas can be a challenge. Sprout Social has pulled these 9 post ideas to provide some inspirations on what to try out for your brand. READ MORE 

Is H&M Changing Its Business Model?

After 70 years Swedish retailer, H&M, may be changing its business model. The fashion giant has made huge success in its self-branded product, both online and in its physical stores but now changes are being tested to stay relevant. READ MORE 

Holy Christmas Bells, It's That Time Of The Year

Holy Christmas Bells, it's almost time to drag the tinsel out, decorate the store and get your Christmas on! Yes, Christmas is about to be all around us and as the tinsel hits the shop floor, as a business owner you know that it means that unless you are organised your stress levels are about to explode the fairy lights!  READ MORE

How Brands are Taking Social Media into the Real World to Connect With Us

In an increasingly digitised world, physical experiences can create a visceral link between consumer and brand, and savvy companies are making that bond a priority through every channel possible. READ MORE 

5 Reasons Your Brand Needs An Advocacy Program (and how to do it)

Consumers want two things from modern brands. Trust and authenticity. That's why customer and employee advocacy programmes will deliver longer-term benefits than influencers. READ MORE 

5 Common Social Media Mistakes Small Business Owners Must Avoid [Infographic]

Are you struggling to achieve marketing success on social media? Are you looking for areas in which you can improve your social media marketing strategy? The team from RevampCRM have pulled together the top 5 mistakes small business owners make in this hand infographic. READ MORE

Social Spotlight: Air Jordan or A/R Jordan

We LOVE Sprout Social's "Social Spotlights," where they dive deep into a brand’s approach to a specific social campaign & the key takeouts of these successful campaigns for your brand. This week meet A/R Jordan. READ MORE