Most entrepreneurs aren’t OK: We must address Australia’s small business mental health crisis

While Australian focused, stats are similar in NZ. We love the challenge they set, encouraging all business owners to reach out to others in the community today, tomorrow and next week and to support them to thrive, and above all else, be happy. READ MORE 

How to do keyword research for SEO and beyond

Keyword research isn’t just for SEO (search engine optimisation) or PPC (pay per click). It can fuel various aspects of your marketing efforts such as content marketing, social media and more. Make the most of these basic keyword research tips and keyword research tools to build more effective marketing campaigns. READ MORE 

Why agencies need to slow down to stay winning

When agencies forgo quick wins in favor of deepening their existing strengths, they'll find it easier to impress clients without feeling strained and build a sustainable business model. READ MORE 

Connec+ Blog - Who Says Size Matters?

Being small doesn’t mean going unnoticed. Think about David and Goliath. Smaller in size, David strategically used his slingshot to attack Goliath’s weak spot. And, just as in business, small businesses need to maximise their strategic strengths to enable their business to appear larger than it actually is while still celebrating their competitive advantages, such agility, over their larger counterparts. READ MORE 

10 reasons to create social media content for your dealers

If you’re a business-to-business (B2B) company that uses channel marketing partners like distributors, or retailers to sell your products, you’re likely familiar with the challenge of keeping your brand voice and style consistent on dozens or even hundreds of independently run partner social channels. There’s an easy solution to your problem: Create good, strong social content for your channel marketing partners to share on their social channels. READ MORE  

Brands Get Real Report - Sprout Social

Sprout Social's most recent "Brands Get Real" report finds the majority of consumers are looking for brands to earn their trust through more transparency on social media. So how are you prepared to not only mitigate risk on social but make it a platform that moves the business forward? READ MORE 

Diversity in fashion: Size matters

The Register recently sat down with Meagan Kerr, body positivity advocate and blogger at This is Meagan Kerr about how retailers can do better to cater to customers of all sizes. READ MORE 

Amazon Is Signaling a Major Workforce Trend: Here's How to Act on It.

IBM recently estimated that within three years, 120 million workers across the globe will require retraining thanks to automation & artificial intelligence, and Amazon is taking notice to weather the changes of the future. READ MORE 

How to Get Free Instagram Likes (Because They Still Matter)

The goal on Instagram is to show your best side by sharing content that people value. It takes work, so how can you make your Instagram posts more likeable? Here are 22 tips from Hootsuite to get you started. READ MORE