Up close and personal: building the retail customer experience 2.0

Instead of competing on product and value, brands are investing in their retail customer experience to keep consumers coming back for more. READ MORE 

10 Call to action phrase examples that increase clicks and conversions

Creating social media content is much more than simply writing clever captions. What’s equally important is getting people to click on your links, submit inquiries and ultimately become customers. So what makes people click? READ MORE 

Are You Really Connected To Today's Purposeful Consumer?

Technology has put customers in the driver’s seat of the marketplace giving them power over which brands sink or swim in the digital age. Connected, Empowered, Purposeful. You've heard the terms but how can businesses keep up with their evolving expectations? Read all about it in this week's blog. READ MORE

Social Spotlight: How Netflix uses social to create a brand experience

The same savvy that’s served Netflix well on the product side extends to their marketing, especially their social game. So how can you replicate the Netflix social brand experience and win over your customers? READ MORE  

Content Planning

Content isn’t an option anymore, it’s a necessity (some may even call it king!) But creating content isn’t easy & sometimes you run out of ideas. We get that, so we drafted 50 content ideas you can use to jumpstart your content creation. READ MORE 

Two Social Media Vanity Metrics You Need to Stop Tracking

Here are two totally worthless metrics that marketers need to stop measuring: Page Likes and Page Follows. Why? They are the equivalent of “snake oil”, fortunately, there are better metrics to measure. READ MORE