5 Entrepreneurs On What They Gave Up To Get Their Business Off the Ground

Getting a business off the ground is tough and without a doubt there are sacrifices (holidays, time with your family, your sanity). It's not something you see very often discussed, which is why I love this article. READ MORE 

Social Spotlight: #FreshXIngridNilsen

Influencer marketing is everywhere, but getting it right can be tricky. Fresh Beauty is one brand that got it right when it partnered with beauty vlogger Ingrid Nilsen, and the authentic, relevant connection created between the brand and its target audience constitutes a social influencer success story - READ MORE 

How To Keep Your Brand Heart Beating Strongly

In an age of Social Media, Omni-Channel Retailing and extending global connections, the choices are becoming greater by the day for consumers. So how do businesses keep their brand heart beating strongly and consumers loyal? READ MORE

9 Email Marketing Best Practices for 2020

Everybody might be talking about witty tweets, quick-tip videos, and memorable memes - but there's one marketing tool that remains powerful after all these years: emails. What are key tactics for email in 2020? READ MORE 

Partnerships in Retail: Great Alone, Better Together

Retail is going through a series of changes and growing pains as it enters the next decade. As brands continue to change and develop, it may be time to learn from others to bolster further growth. READ MORE 

Organic Instagram growth strategies

In the near decade that Instagram has been around, its feed and app have gone through many iterations. So how do you adapt? By trying out and incorporating new growth strategies. READ MORE 

INSIDE RETAIL'S 20 COOLEST RETAILERS IN AUSTRALIA

It takes remarkable leadership to build an innovative, sustainable and ‘cool’ retail business in today’s increasingly competitive and sophisticated retail landscape, so what can NZ retailers learn from these cool retailers across the ditch? An insightful read from Inside Retail. READ MORE 

Why the Future of Influencer Marketing will be Organic Influencers

Brands that adopt an organic influencer strategy as part of their 2020 plans will be able to build loyal communities, while also creating scalable, authentic content experiences that deliver a real return on investment, why? Authencity - READ MORE

How New Zealand businesses performed in China’s 11.11 shopping festival

It's the biggest retail day in the world, and while still relatively unknown in the western world some Kiwi retailers got involved in Singles Day, so how did they perform in the US$38.4 billion trading? READ MORE 

The 27-Point Checklist to Prepare Your Store for Holiday Season

Last year, over $1.5 billion was collectively sold by Shopify merchants around the world during BFCM—and shoppers spent billions more throughout the four-day event at businesses of all shapes and sizes. Successfully navigating Black Friday Cyber Monday can be stressful for many store owners as they ready their campaigns and prepare their business for an influx of traffic, sales, orders to fulfill, and support requests. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning. READ MORE AND DOWNLOAD CHECKLIST

Is Your Website On The Nice List?

The shop-till-you-drop season is upon us and while consumers are looking to avoid the long queues and are heading online, small and mid-sized retailers are scrambling to prepare for the holiday rush. We get it, as a small business you’re worried about having enough inventory, your ability to quickly fulfill orders and how you’re going to maximise sales during the busiest time of year. But trust us, you can't afford to deliver an average customer experience through your online store. READ MORE

Christmas Content Guide

Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. DOWNLOAD OUR CHRISTMAS CONTENT GUIDE