Sunday Brunch Business News - 17 November
‘Tis the season: Retailers can expect 40% more social messages this holiday season
Our Digital Helpers
Cloud-based digital tools are providing a golden age for small businesses with tools that have previously been out of the reach of the small business owner now accessible through easier to manage cost structures. As a small business owner, having a digital toolkit to help run your business is great and these are Connec+ must-have tools. We just couldn’t successfully run our business without them in fact! These are some of our top ten saviours. READ MORE
How to build brand loyalty that lasts
Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back READ MORE
Is Your Website On The Nice List?
The shop-till-you-drop season is upon us and while consumers are looking to avoid the long queues and are heading online, small and mid-sized retailers are scrambling to prepare for the holiday rush. We get it, as a small business you’re worried about having enough inventory, your ability to quickly fulfill orders and how you’re going to maximise sales during the busiest time of year. But trust us, you can't afford to deliver an average customer experience through your online store. READ MORE
The State Of Customer Engagement 2020
Adopting a customer engagement-based approach is not simple. It requires significant organisational change to put the customer at the heart of the organisation, underpinned by investment in marketing technology. Read more
Christmas shopping habits are changing and Kiwi retailers need to adapt
New Zealand consumers have changed their Christmas shopping habits in recent years and local businesses need to adapt. With shopping events like Black Friday are now as much a part of the Kiwi Christmas tradition as pavlova and pohutukawa READ MORE
The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday
Last year, over $1.5 billion was collectively sold by Shopify merchants around the world during BFCM—and shoppers spent billions more throughout the four-day event at businesses of all shapes and sizes. Successfully navigating Black Friday Cyber Monday can be stressful for many store owners as they ready their campaigns and prepare their business for an influx of traffic, sales, orders to fulfill, and support requests. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning. READ MORE AND DOWNLOAD CHECKLIST
Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020
Facebook has announced that it will soon implement limits on how many ads a Page can run at any time because according to Facebook, running too many ads leads to worse overall ad performance. READ MORE
Ideas For Your November Content Calendar
November is the official start of the holiday season and while, broadly speaking, holiday shopping as a theme should dominate your content strategy, there are advantages to leveraging other holidays and events along the way. READ MORE
A Different Way To Think About Achieving Goals In The Workplace
You may be familiar with the term KPI, but have you ever heard of OKRs? Short for ‘objectives and key results’, top companies use OKRs to align a team of employees to one strong goal, using key results to measure progress in achieving that objective. Essentially, OKRs take on a more holistic approach to accountable goal setting by tracking qualitative outcomes rather than quantitative KPI metrics. READ MORE
Even Santa Has A Strong Social Game
Social media campaigns may seem like an obvious Christmas marketing tool but social networks with millions of built-in, active audiences often go under-utilised by small and mid-sized businesses that don’t always have the time, resources and budget to support them. And when social media is increasingly used by consumers to research, discover and purchase products online -particularly during the holiday season - why wouldn’t you want to talk to prospective consumers? READ MORE
Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand
Establishing a profitable, effective social media presence for your business takes time, and yes, it also takes effort. It won't solve all of your problems within the space of a couple of tweets, but done right, social platforms can be a key connective medium between you and your target audience, and solidify your broader marketing process. READ MORE
Christmas Content Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. DOWNLOAD OUR CHRISTMAS CONTENT GUIDE