Sunday Brunch Business News - 1 December

Facebook Provides Effective Video Content Strategy Tips
Doing Facebook video well isn't as simple as shooting a simple iPhone clip and uploading. The way to achieve video content success is with a defined strategy, and this week Facebook showed us how. READ MORE
Why D2C Is The Way To Go These Holidays
For manufacturers to remain competitive, they must have complete control of their brands, and taking a Direct-to-Consumer (D2C) approach could reap far more rewards, especially over a sales season, like Christmas. READ MORE
Best Instagram caption ideas for engagement
Captions that give your content context can't be overlooked, so, if you want to optimise your Instagram strategy, it’s time you put in more effort to come up with captivating Instagram caption ideas that inspire action. READ MORE
How to make sure you’re marketing to Gen Z the right way
For many brands today marketing to Gen Z might feel like trying to talk to aliens. But figuring out how to make your marketing click with a younger crowd is easier than you think thanks to Sprout Socials Gen Z marketing guide. READ MORE
Google Plans to Shame Your Slow Website
Google is experimenting with a badge of shame for websites that load slowly in Chrome. The tech giant plans to play around with a few different versions in order to decide which is the most beneficial for users. READ MORE
Our Last Minute (You Read That Correctly) Christmas Ideas
So despite the New Years' resolution to be on top of your Christmas marketing, you got busy in your business and yet again you've have left your Christmas promotional planning to the last minute (yes we are most definitely last minute!). Don't worry the Connec+ girls have your back with some tips to make the most of the season (there's a few, so buckle in) READ MORE
The One Thing Most People Don’t Understand About Branding
Here’s why your gorgeous brand might not be doing diddly for you. A beautiful, effective brand can be built in an intensive manner, but the part that so many people seem to miss is that it is the first step. The act of creating and gathering proof of your brand’s promise, voice, focus, and reputation is what will give your brand life and power. READ MORE
4 Affordable Ways Small Marketing Teams Can Create World-Class Content
The 27-Point Checklist to Prepare Your Store for Holiday Season
Last year, over $1.5 billion was collectively sold by Shopify merchants around the world during BFCM—and shoppers spent billions more throughout the four-day event at businesses of all shapes and sizes. Successfully navigating Black Friday Cyber Monday can be stressful for many store owners as they ready their campaigns and prepare their business for an influx of traffic, sales, orders to fulfill, and support requests. If you want to get in on this year’s biggest shopping weekend, now is the time to start planning. READ MORE AND DOWNLOAD CHECKLIST
Christmas Content Guide
Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business. DOWNLOAD OUR CHRISTMAS CONTENT GUIDE