Business News & Articles for the week ending 28 June

The new Facebook features every marketer should know about

There are a few new hidden Facebook features that can come in handy if you know where to look. Overall, these updates create a more streamlined user experience https://bit.ly/30TVlH5

Why Harrolds is Making the Jump to Digital Retail

Luxury department store Harrolds is one of Australia’s oldest privately owned retailers and has made the switch to e-commerce with a key focus of conveying the in-shop experience as closely as possible online https://bit.ly/3elPy0F

Want More Influence Online? Here’s How

Online influence is a valuable commodity, sought after by many. The real magic is that this value can be created without monetary expense. Instead, it requires hard work and smart thinking, consistently, over time. The simple rule is this: influence follows output:

🚫 Quit quitting too soon

🎨 Creativity + commercial awareness

❤️ Ask “what can I do for my audience?”

https://bit.ly/3fJu8Lh

Instagram Tests Shopping Tags in Post Captions

As Instagram looks to make eCommerce more of an emphasis, it's testing a range of new, in-stream shopping tools, including Shops and the expansion of shopping tags - https://bit.ly/37CU5cN

Why brands excel when marketers can bring their authentic selves to work

It’s time to think differently about how you can support your team, promote open discussions about mental health and ensure psychological safety at work https://bit.ly/2YUFHZo

The Founder’s Zodiac: 5 Personality Traits of Successful Entrepreneurs

After studying some of the one million business owners who use Shopify, they discovered that founder types tend to fall into one of five groups. Which one are you? Take the quiz 📝 https://bit.ly/37QtrgI

7 steps to a successful social media video marketing strategy

To perfect your social efforts, consider YouTube marketing as part of your overall strategy instead of a standalone initiative https://bit.ly/30Yh6oW

June Content Guide

It's June, but not as we know it. New Zealand is moving through our levels ready for Level 1 freedoms, while the rest of the world is either still locked down or being affected by a second wave of COVID-19. Bear that in mind if you have an international audience and consider changing your content for the various countries you engage with https://bit.ly/3cXWCiy