A look ahead: Examining the shifts in the COVID-19 conversation

For brands and consumers alike, a return to normal is unlikely to occur any time soon. It's time to reevaluate again as consumer behaviors and conversations evolve. Here's a look at what's next https://bit.ly/2UsPjcr

How marketing leaders can turn social media into a true growth engine

With a new outlook on social analysis, 2020 is the year social marketers will begin to see the impact their strategies can have on a business’ bottom line https://bit.ly/3c7A3Z3

Technology and Retail - NZ Retail

Retail is full of opportunity for new innovation as well as improvements of current technologies that make shopping convenient and enjoyable for consumers and elevate their business to the next level https://bit.ly/3htlKkR

How To Continue Innovating Post-Pandemic

Innovation is thriving in these uncertain times. To ensure that innovation continues, and even accelerates, after the pandemic, leaders can and should consider taking these five actions https://bit.ly/2UHbuMc

Curating Your Way To Instagram Success

On Instagram, in order to grow your following, your feed needs to be cohesive. It needs to make sense. People need to know what sort of content to expect in their news feed if they choose to follow you. So let's roll up and sleeves and starting curating https://bit.ly/3cXWCiy 

How to Beef Up Your Marketing Strategy With User-Generated Content [Infographic]

Are you looking for ways to improve your marketing strategy? Want to know how User Generated Content can assist your business growth goals? The team from M2 Technology Group share their tips for success in this infographic https://bit.ly/2BUjse6

Not All Social Platforms Are Created Equal. What's Right For You?

Unless you have been living under a rock it's safe to say you know that Social Media is a must for your marketing, but how do you choose the best platform for your business? As a business owner or marketer, you don’t have infinite time and resources to be everything to everyone. You can’t afford to be on every social platform, but equally, you can’t afford to ignore social media either. It’s more important to choose the platforms that work for you, your business goals, and your customer needs - and then to engage on them well https://bit.ly/3d35i7s

Why digital literacy matters for marketers

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before https://bit.ly/2M5ZGhL

The Rules Are Changing: 4 Trends Shaping Retail In 2020

Who has time to read international trend reports when you’re busy running a retail store? The Register has pulled together the four key trends for New Zealand retail in 2020 https://bit.ly/3d1ZsTK