Approaching accessibility: Building a compliant business starts with empathy

Prioritising accessibility is about far more than checking a box; it’s about openly embracing diversity through inclusion https://bit.ly/2X9rVm6

How to use the Instagram swipe up feature in your Stories

If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram marketing strategy, leading to even more clicks and conversions https://bit.ly/2XCny1P

How Shopify is Taking on Amazon as the E-Commerce Leader

Shopify has a plan for small to medium online retailers and is looking to quash Amazon in the bid for e-commerce leadership https://bit.ly/3h5d3wL

Facebook Adds Option to Send Marketing Emails via Pages App

This is interesting - several users of Facebook's Pages app have reported seeing a new function appear over the weekend which prompts them to 'send customized marketing emails' via their Facebook Page https://bit.ly/2BrHzRr

Embrace The Cliche And Put The Customer At The Heart Of Your Business

There is nothing like a crisis to get people to finally wake up and realise that an online marketplace is essential for (almost) every retail business these days. But if I read one more article about how you need to pivot your business to think digital-first, I may scream. I know, I am a retail girl and that does mean I think and act like a retailer. That is, I think customer first. Not sales channel, customer. See the difference? https://bit.ly/3ferahw

How to Start an Online Food Business: The Ultimate Guide

In every new business there are hard lessons to be learned, and each industry comes with its own unique complications and legal considerations. The food industry, though? It’s in its own league https://bit.ly/2AJl5e8

2020 Sprout Social Index Above and Beyond

Digging deeper into social data can put marketers in the shoes of the real people who comprise their target audiences. First and foremost, people are personally motivated to use social media to connect with family and friends. They also use social media for personal inspiration, to kill time and receive breaking news https://bit.ly/2Li6LeO

How to use emoji in marketing to drive engagement

They say that a picture is worth a thousand words. These days, you can deliver that same level of emotion with a single keyboard click, we’re talking of course about the emoji https://bit.ly/2vIFLwZ