Business News & Articles for the week ending 26 July

How to master social media for retail and win more customers
Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve https://bit.ly/2JLGqqw
6 Ways You Aren’t Putting Your Customer First—And How To Fix Them
It’s simple: Value your customer, and they’ll value you in return. Business is all about relationships, and developing positive ones with your clients is a crucial component of success that’s far too often ignored https://bit.ly/399XSip
Four Ways E-Commerce is Evolving in 2020
Retail has certainly gone through the wringer, and as a result, e-commerce experienced an unprecedented boom. How will things look in the second half of the year, and what should retailers anticipate? https://bit.ly/3hla0QF
Understanding Your Audience To Achieve Your Goals
When your business goals alight to your social goals you unlock social’s potential as a true driver for business growth. And it all starts with understanding your target audience. Read more in this week's blog https://bit.ly/2ZEJpYy
Act, Adapt, and Emerge Stronger
With advances in digital technologies accelerated by the recent shift in customer behavior, there are a myriad of options now. Emerge Stronger than ever by following these steps https://bit.ly/3jhAap9
Seven Changing Online Shopping Habits that May Surprise You
As with all seismic shifts in an industry there will be everlasting changes in consumer behaviour, technology & trends. This recent report shows there there are plenty of behavioural changes that have been formed during lockdown https://bit.ly/3eC3Rh6
Social Media Marketing Post-COVID: Marketers Predict the Future
If there’s anything we’ve learned so far in 2020, it's that while we can predict trends, strategise and plan, but we all have to be ready to shift marketing and business strategies at any time https://bit.ly/3eHPckq
The July Content Guide
If you’re looking for ways to create engaging social media posts easily, then you can’t look past our July Content Guide. We’ve done all the hard work for you by researching, checking and double-checking weird holidays and celebration days to make it easy-peasy for you to get inspiration to fill your content calendar for July. Keep on reading for a full selection of daily, weekly and monthly ideas to get you excited. We’ve also included marketing tips and the good hashtags to get you going. Download it now and get planning - https://bit.ly/3g98tfO
Sprout Social Index 2020: Above & Beyond