Business News & Articles for the week ending 19 July

How direct-to-consumer brands are rewriting the meaning of marketing
In the throes of a pandemic and evolving civic landscape the most successful direct-to-consumer brands aren’t always creating the most innovative or never-before-seen new products or services. Rather, they’ve learned how to engage people’s hearts and heads by investing in human relationships right from the start https://bit.ly/2X3AZWE
Social media in a time of crisis
Many brands rely on social media to build relationships with customers, but how do you effectively engage them during a crisis? https://bit.ly/2CnsMHM
Instagram Gives All Users the Option to Pin Post Comments
Instagram has rolled out a new feature that allows users to pin a few comments to the top of your feed post. By highlighting positive comments, you can better manage the tone of the conversation on your Insta feed https://bit.ly/3faFgkD
What is content marketing & why is it important?
Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? https://bit.ly/2W3fbMz
How To Double Down On Your Business In Times Of Adversity
Adversity creates the opportunity to rethink what isn’t working, expand your offerings, and make sure your clients are receiving value from you that they can’t get elsewhere. Double down holistically as you make your business not only recession-proof, but adversity-proof https://bit.ly/2OjoZxX
The July Content Guide
If you’re looking for ways to create engaging social media posts easily, then you can’t look past our July Content Guide. We’ve done all the hard work for you by researching, checking and double-checking weird holidays and celebration days to make it easy-peasy for you to get inspiration to fill your content calendar for July. Keep on reading for a full selection of daily, weekly and monthly ideas to get you excited. We’ve also included marketing tips and the good hashtags to get you going. Download it now and get planning - https://bit.ly/3g98tfO
Sprout Social Index 2020: Above & Beyond
Get ready to do a data dance with the insights from Sprout Social's 2020 Index https://bit.ly/2LogQre