Business News & Articles for the week ending 12 July

Why creating a culture of competitive intelligence should be every brand’s next move
How do you build a company culture that values competitive intelligence? Rather than being reactive, it's about being a company that determines its future strategic direction by understanding what your competition is doing https://bit.ly/2Ugk30u
Instagram Launches Test of New 'Shops' Tab with Selected Users
So much newness at the moment, but the one feature we are really excited about is the 'Shop' tab within the bottom Instagram function bar, as they look to the next stage of its eCommerce expansion
The rise of conversational marketing
You cannot avoid communicating with customers. Retailers need to think about how the customer’s journey to purchase has changed, and subsequently revise layouts, key interaction points and communications strategies https://bit.ly/3fcGKdW
Grammar for marketers: how to mind what your brand says
Improving your grammar skills might not seem like a priority. But the short answer to why grammar is important for marketers? It makes your messages easier to understand https://bit.ly/2Z441cE
Social Media Bingo, 5 Steps To Success
Social media is becoming an ever more important part of an organisation’s media mix. Accordingly, organisations are starting to manage Social Media Platforms like traditional offline and online media. And just as all businesses are different, so too are their response to managing social media. So we created a 5 lines social media bingo, so you can succeed at your social media game. Read more in this weeks blog, https://bit.ly/3e5WVsp
How To Stop Overthinking And Get More Done
You might not be able to stop overthinking entirely but you can mitigate the consequences of that anxiety and indecision with willful practice in simply moving forward and not allowing those thoughts to gain purchase in your mind https://bit.ly/2Doodxz
#BrandsGetReal: How brands can lead on social movements
There’s no doubt the social landscape in 2020 will continue to challenge both marketers and audiences on social media to continually re-evaluate what they’re saying, how they’re saying it and how they’re actually impacting social movements https://bit.ly/38LsRRT
The July Content Guide
If you’re looking for ways to create engaging social media posts easily, then you can’t look past our July Content Guide. We’ve done all the hard work for you by researching, checking and double-checking weird holidays and celebration days to make it easy-peasy for you to get inspiration to fill your content calendar for July. Keep on reading for a full selection of daily, weekly and monthly ideas to get you excited. We’ve also included marketing tips and the good hashtags to get you going. Download it now and get planning - https://bit.ly/3g98tfO
Sprout Social Index 2020: Above & Beyond
When consumers do follow brands on social, those brands are rewarded, as long as you are creating the content they want. Get ready to do a data dance with the insights from Sprout Social's 2020 Index https://bit.ly/2LogQre