Business News & Articles for the week ending 2 August

Five easy ways to make your social media more inclusive

For a large portion of the world’s population, one or more of their five senses is impaired, which greatly impacts the experience they have online. Fortunately, there are features built directly into social platforms and simple best practices that ensure that your social media—whether it’s for a brand, an organisation, or yourself—is accessible to all https://bit.ly/3fXujmY

Shipping Problems? Get 10 Quick Fixes to the Most Common Fulfillment Challenges

To help you solve your biggest problems quickly and stop customer complaints in their tracks, Shopify has put together a collection of the 10 most common shipping issues and tactics you can use to fix them https://bit.ly/30Oxd6R

How Your Brand Can Start Meaningful Conversations Online

" As the world has changed, I believe now is the time for entrepreneurs and brands to examine how they start and participate in conversations on social media" - Simonetta Lein https://bit.ly/2WF7QDj

Sprout Social Index™: Above & Beyond

Both social marketers & consumers agree a brand’s social media presence

stands out from the competition when it's creative, memorable & impactful. Do a data dance with the insights from Sprout Social's 2020 Index https://bit.ly/2LogQre

Instagram Hacks: 31 Tricks and Features You Probably Didn’t Know About

Want to level up your Insta game? With these tricks and tools, you’ll be ‘gramming like a pro in no time https://bit.ly/2jxgbGz

Ho Ho Ho ... Is that Christmas we hear?

Yes folks if you are in retail, it's already past the time to be planning Christmas! (The good news this year is that the closer we get to Christmas, the closer we are to the end of 2020!) So, back to that C-word, it's a word that strikes terror into the best business owner, marketer, or anyone working in retail but it's also the most wonderful time of the year with 40% of revenue for many businesses coming from the month of December alone. So let's start planning for a great end to 2020 with this week's blog https://bit.ly/2ZOArYZ

Facebook Tests New Page Design Which De-Emphasises Like Counts

Facebook is testing a new Page format in its app which is designed to put more emphasis on the essential Page details, and which also, interestingly, removes the option to Like a Page, with the focus instead shifted to 'Following' https://bit.ly/3jtSifD

Social media silence: How to know when your brand should stay quiet

When you implement social silence, you:

⏸️ Acknowledge there's nothing “business as usual” about the current environment.

⏮️ Maximise the reach of critical messages that your audience needs to be aware of.

https://bit.ly/2ZRzlLS