Business News & Articles for the week ending 20 September
Why UX matters for marketers: 8 tips to improve your UX
If you want to make stronger connections with your customers, you have to step into their shoes. That’s exactly why there’s an emerging emphasis on UX for marketers https://bit.ly/2DN5JqS
5 Pandemic Buying Habits That Are Here to Stay—According to Shopify Research
How much of “the new normal” is here to stay? Based on Shopify's research, buying habits, like everything else, have changed—maybe forever
Balancing Being A Mum & Being A Marketer
Like so many of us, as a working parent I’m all too aware how maintaining a balance between my children and family and work – and time for myself – can at times be tricky. Let’s face it, without children it’s challenging enough! Read more about the balancing act that is being a working mum in Bec's blog
Beauty goes bespoke: Pure Culture is the newest custom skin-care startup
Demand for customisation is on the rise for a variety of reasons including customers’ increased focus on what’s relevant to them personally, as well as an expectation that a “brand knows them and can deliver what they want.”
The Show Must Go On: How Brands Continue to Grow Communities Through Digital Events
Brands that can deliver hope and human connection during these tough times have the opportunity to make an even greater impact on consumers than before the coronavirus. Welcome the world of digital events
The Social Media Universe in 2020 [Infographic]
Social media, however you look at it, has shifted the modern media landscape. And this year it's seen significant growth due to our in-person social interactions being restricted, so what do the numbers look like? https://bit.ly/3k35x6b
Why UX matters for marketers: 8 tips to improve your UX
If you want to make stronger connections with your customers, you have to step into their shoes. With an emerging emphasis on UX, let's break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns https://bit.ly/2DN5JqS
How Oracle's TikTok deal could shake up social media
Will Oracle's TikTok deal be the death knell for the app that has seized the attention of young audiences or a move that ushers in the realignment of a stagnant social media landscape? https://bit.ly/35Dsysu
Your September Content Guide
September: A time for warmer temperatures and the promise that Spring brings, and new social media post topics! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use and also to help get your content trending. Now, some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic - that's just plain annoying). But others might not be https://bit.ly/3gZJiMP
September Training - Mastering Instagram Stories
It’s no secret that Stories are a big deal on Instagram. But the fact that over 500 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon https://bit.ly/3gZJiMP