Business News & Articles for the week ending 27 September
Five stats to improve your 2021 marketing strategy
Though none of us can predict what will transpire in the new year, we can apply what we’ve learned from 2020 towards our future strategies and strengthen your brand’s relationship with consumers https://bit.ly/3huXfT8
Amazon launches Luxury Stores to separate the hoi polloi from the haute couture
Can shopping on your phone be a luxury experience? It seems unlikely, but that’s not stopping Amazon’s latest attempt to get high-end brands onboard its platform, creating a “store within a store” experience https://bit.ly/2RKSjyZ
Checklist for Effective Buyer Personas [Infographic]
The key to an effective marketing strategy is knowing your target audience, and the people that are most likely to purchase your products and services. This is where buyer personas come into play https://bit.ly/3cdP6Bs
Have we lost the joy of shopping, can retailers help bring it back?
If retailers want to see a return to non-essential brick-and-mortar shopping, they must motivate their shoppers with the unique joy and possibility that only an in-store experience can provide https://bit.ly/3iQnGnF
What's In Our Digital Toolbox
As a small business owner having a digital toolkit to help run your business is essential and these are some of our must-have tools. We just couldn’t successfully run our business without them in fact! Read more in this weeks blog https://bit.ly/32UuriO
6 Marketing Automations to Put in Place Before the Holidays
They’re coming. Soon, you’ll see them. A flurry of emails all competing for your attention. So how can you introduce your brand, deliver a personalised experience, and help you form relationships with your customers? Automation https://bit.ly/3kBu2I5
Why the 15% off first-order discount is gaining importance among fashion brands
On nearly any e-commerce site today, you can find this pop-up, “Take 15% off your first order when you sign up for our mailing list.” But while it's so common, it’s become practically invisible, it's also more important than ever https://bit.ly/35QAaIt
What is influencer marketing: How to develop your strategy
Influencer marketing strategies are more difficult to navigate than ever as a brand, but Sprout Social are here with a guide to making sense of it all https://bit.ly/2m8EVoa