Consumer organisation and operating models: Bold moves for the next normal
Consumer companies must make bold decisions to withstand disruptions brought on by the pandemic https://mck.co/2GDqNRX
What’s the best way for brands to use Instagram video?
Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. So how do you get started? https://bit.ly/3lImBAh
A Very Digital Christmas
Let’s be honest, with the day-to-day hustle of running your business, it’s easy to forget the approaching holidays. How many times has a holiday come, only for you to realise that you never prepared a promotion for it? So, if you want to end 2020 with a bang, then you need to be prepared and plan ahead, so here are 10 tips to get your digital Christmas game organised https://bit.ly/35jqOEH
Why Segmentation and Personalisation Must Be Part of Your Holiday Marketing Strategy
The best way to help your brand cut through the noise this holiday season is to show your customers you understand who they are and what interests them. And your key ingredients are segmentation & personalisation https://bit.ly/3lYRyQF
New Study Highlights the Latest Facebook Ad Performance Trends [Infographic]
While organic posts keep your audience connected to your social media pages, ads can help to ensure that your business accounts continue to grow, and your key messages get highlighted. But just how are Facebook Ads performing?
Please don't touch: The future of experiential retail in the era of coronavirus
Stores have always evolved in order to compete as times, technology and tastes change, but most of all, to please customers. But the coronavirus outbreak has changed a lot about shopping, so what does the future hold for retail stores
5 Tips for hosting a successful virtual conference or event
Virtual events are now common place but preparation and an established strategy are key to standing out from the crowd. If you’re hosting a virtual event arm yourself with these tips for a successful experience https://bit.ly/2rvjr8l
Meet the next-normal consumer
Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery https://mck.co/2FbHMKn
Your September Content Guide
September: A time for warmer temperatures and the promise that Spring brings, and new social media post topics! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use and also to help get your content trending. Now, some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic - that's just plain annoying). But others might not be https://bit.ly/3gZJiMP
September Training - Mastering Instagram Stories
It’s no secret that Stories are a big deal on Instagram. But the fact that over 500 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon https://bit.ly/3gZJiMP
