Business News & Articles for the week ending 6 September
How Amazon and McDonald’s Use Bundling to Sell More of Everything
Amazon Prime. The G Suite. Netflix. Cable TV. Spotify. It may not seem like these services have much in common, but all are built on the theory that you can make more money selling a bundle of products rather than offering them individuallyHow to Start Your Own Brand From Scratch in 7 Steps
Whether you’ve got nothing but a business idea or want to "pivot" your existing brand, here’s what you need to know about building a strong brand identity for your business https://bit.ly/34LqMVN
5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]
Engaging your employees on social media, including LinkedIn, can bring the visibility that your brand needs. Check out these handy tips to increase your employees’ engagement on LinkedIn https://bit.ly/2EKCHIA
The Sprout Social Index XVI: Above & Beyond
45% of consumers rely on suggestions in their feed and/or use discovery tools to
find new accounts 🔎
👀 Gen Z, half will find new accounts by looking to influencers.
👫 Gen X, rely on recommendations from family and friends.
Get ready to do a data dance https://bit.ly/2LogQre
Social is not a shortcut
Once you take the time to treat social media like the integral part of your marketing plan that it is, your audience will notice and reward you for it https://bit.ly/2QTfgzz
New influencer guidelines released
Working with influencers? The rules are changing from the 14th September to ensure consumers can identify when an influencer has been paid or gifted to promote a products/services https://bit.ly/2EPOVAe
ASA reports https://bit.ly/3h5N8Eh
Google Adds New Ad Tools for Retailers Ahead of the Holiday Push
Google has announced some new ad options for retailers ahead of the coming holiday season. These new options aim to help retailers make the most of their connection opportunities, and maximise in-store shopping potential
The September Content Guide
You can use our September content calendar in many ways. Hashtag holidays are one thing but you need to design your own photos or images to create something bespoke. How you choose to illustrate each day is entirely up to you. HOT TIP: Quotes are engaging, so you can post a quote that relates to certain days. For example, September 22nd is known as Businesswomen’s Day? Take this opportunity to give a shout out to the women in business who inspire you through an inspirational quote - https://bit.ly/3gZJiMP