Nearly 45% of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to realize its power, according to the Sprout Social 2019 Index: Empower and Elevate, released today. The research shows 90% of social marketers agree investing in social media has a direct impact on their business revenue, yet communicating its value across departments remains their largest roadblock.

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