To understand what ROI means in social marketing and how marketers align with consumer preferences, Sprout Social asked over 2,000 social marketers how they approach structure, goals and content. What does our industry care about and what do we need to succeed?

They cross-referenced their findings with what over 1,200 consumers actually want. Exactly what kind of content do they prefer from brands on social? How do they want brands to make them feel?

Download the full Index today to find out where your social team should be focused in 2018.