What 8 Successful Women Executives Wish They Knew Earlier in Their Careers

Entrepreneur spoke to eight women executives about some things they did early on in their careers that made them successful, including how they grabbed a seat at the 'table'. READ MORE 

5 actionable strategies for social media branding

A brand is more than a logo or set of colors, and it's so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks. READ MORE 

Responsive logos: a new way to think about your brand

At some point in marketing history, someone made the rule that brand logos should always be the same and the design should never be altered. But times have changed. But times have changed and our logos need to change as well. READ MORE 

Social Spotlight: How GoPro fuels brand loyalty with UGC

Few brands have as successfully embraced User Generated Content as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. READ MORE

4 Ways of Establishing Trust with Next Gen Shoppers

Gen Z: the latest generation that retailers are trying to figure out. Just like any other customer, it takes a bit of work to determine how to develop loyalty between retailer and consumer. So, how can you develop a trustworthy relationship with Gen Z? READ MORE

LinkedIn Engagement Continues to Rise, as Per Microsoft's Latest Performance Report

LinkedIn is seeing 'record levels of engagement' in each of its updates over the last year, and that could lead to significant marketing opportunities. Worth checking out for your business. READ MORE 

Facebook Launches Facebook News, a Dedicated Tab for News Content

After months of testing, and after reportedly securing multi-million dollar agreements with publishers, Facebook's new, dedicated - trusted - News tab has arrived. READ MORE