Instagram Tests a New Event 'Invites' Sticker for Stories

As stories start playing a stronger role in digital marketing, Instagram is reportedly testing out another new Stories sticker option, this time aimed at facilitating event participation, with invites via your Story. READ MORE  

How To Get Your Website On Top Of Google: 4 SEO Strategies To Improve Your Rankings

Your search result rankings play a huge part in your website traffic and the ability to bring in revenue. But ranking your website on the first page of Google can be difficult. Luckily, there are a number of strategies you can employ. READ MORE

Why Good Customer Service Means You’ll Never Have to Upsell

One of the biggest challenges in retail is to move beyond the ‘I’m just looking’ phase. And while there are never-ending selling strategies and tactics to implement to improve revenue, the one thing often overlooked is the power of delivering excellent customer experience. READ MORE 

Facebook Provides New Stories Templates for Businesses, New Business Options for Instagram Direct

Facebook has just launched two new features that are designed to help businesses make the most of their holiday push. READ MORE 

Customer-Centric Is The New Disruption 

Disruption, the buzzword that seemly strikes fear into business sectors across the globe and one we would like to go back to simply meaning, "disturbance or problems which interrupt an event, activity, or process". And please, please, please, do not use it to describe your offer to the market or in a seminar about 'how your sector has been disrupted'. Let's just call it what it really is; delivering a customer-centric strategy. We're talking about the differences over on our blog. READ MORE

To Succeed at Business You Need a Startup Mindset

Business funding has long been considered the only fuel of business initiation and growth. Not anymore. Nowadays, serious entrepreneurs can start small businesses and startups by focusing on getting their customers’ job done or problems solved by leveraging existing resources, preselling the idea and delivering value through non-scalable approaches. READ MORE