Business News & Articles for the week ending 16 August
Where buyers go, brands go: Building the retail customer experience 2.0
Instead of competing on product and value, brands are investing in their retail customer experience to keep consumers coming back for more—well beyond the initial purchase https://bit.ly/2ZPMXJf
It's about to get Pinteresting
While many brands were busy focusing their marketing efforts on Instagram & Facebook, Pinterest has grown into a powerful platform that you can leverage to set yourself apart from the competition. Things are getting Pinteresting! https://bit.ly/2XJudYY
Pinterest Surpasses 400 Million MAU, Shares Insights into Rising Usage Trends [Infographic]
Pinterest is now up to 416 million monthly active users, which means that the platform now has more users than Twitter, Snapchat and LinkedIn, and it looks set to continue adding more as people look to online shopping https://bit.ly/39StYzG
The Sprout Social Index XVI: Above & Beyond
Putting effort into a social care plan instead of solely service requires some self-reflection. You need to understand why it’s important for your brand to have the plan and what benefits and consequences might result from it https://bit.ly/2LogQre
Don't Break The Facebook Competition Rules
When setting up your competition consider this, what is the outcome you are wanting? Is a competition going to achieve this or are you gaining unengaged followers who are only in it for the prize, not because they feel a connection to your business? The key to success on Social Media is to have an engaged audience, not having the largest number of followers, so don't let ego blur your vision. Read more about Facebook competitions in this weeks blog https://bit.ly/30FH00c
Digital Resilience—Why You Should Take Your Small Business Digital
COVID-19 has shown how going digital isn’t just a “nice to have” for small business owners; it must be a core part of your business strategy https://bit.ly/3abyaL5
Bias behaviour: Navigating the ‘messy middle’
Need Traffic? Here's How to Get Visitors to a New Website (Even If You Don't Know Where to Begin)
Thinking of Pivoting to E-Commerce? Read This First
If you've been living under a rock and don't have a multichannel offering, there is nothing like a crisis to get you online. But how do you do it in an effective, seamless and cost-effective manner? https://bit.ly/3kn3dYO