Business News & Articles for the week ending 23 August

Social Spotlight: Nike and how to outpace the competition on social
Nike takes the gold for most followed brand on Instagram clocking in at 117 million followers. Nike had to start somewhere, and today, you can too. Here’s how Nike does it, and how you can (just) do it too: https://bit.ly/33Uzuke
Sprout Social Index Edition XVI: Above & Beyond
Regular monitoring of your company's social media pages can elevate your customer service efforts from acceptable to exceptional. The better your social care, the more social traffic you can expect, and this is a good thing! Get ready to do a data dance with the insights from Sprout Social's 2020 Index https://bit.ly/2LogQre
How to Get More Followers on Instagram: 15 Reliable Ways to Grow Your Audience
If you focus on engagement, not just followers, Instagram can be a great home for your products and brand and can lead to a healthy stream of revenue for your ecommerce business https://bit.ly/1WCvs3Q
Social Media Goals By Platform
Remember: goals, priorities and expectations vary from platform to platform. Here are some goals for social media broken down by individual networks and their specific strengths https://bit.ly/2TElg1H
Five Easy Ways to Lower Cart Abandonment Rate
The average cart abandonment rate is 69.57 percent, which means that seven out of every ten online shoppers won’t complete their transaction. Here are five easy ways to reduce this number for your platform https://bit.ly/3arm14L
2020, A Christmas Like No Other
Following a turbulent 2020, Christmas this year is going to feel a little different from what we have previously known. The pandemic has changed many aspects of our lives, and the new habits we have formed will shape our behaviour over the festive season. So as marketers, how do you begin planning your activities for the upcoming season, and how can you help your customers and communities, and how can you drive sales for your store? Read more in this week's blog https://bit.ly/2E0pU4C
Tips for a More Effective Business Website in 2020 [Infographic]
What is a brand community and how to build a successful one
If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community https://bit.ly/31PXqm2
Here’s How To Stay One Step Ahead Of Your Customers
We’re all telling ourselves that we live in unprecedented times. Fair enough. But massive, sudden shifts in perspective are not new. So how do you navigate the new normal to stay ahead of your competition? https://bit.ly/3axRMcu
50 content ideas you can use to jumpstart your content creation
Content isn’t an option anymore, it’s a necessity. But creating content isn’t easy. It’s hard work. We get that, so we drafted 50 content ideas you can use to jumpstart your content creation to break through the noise and captivate, connect, and convert your ideal clients https://bit.ly/34pNHCx