Business News & Articles for the week ending 18 October

SOCIAL MEDIA’S CAST OF REVENUE-GENERATING CHARACTERS
“In the 70’s, if you were in advertising, you knew TV. In 2020, if you’re in marketing, you know social.” https://bit.ly/3cWG8sz
‘Flying blind’: How DTC CEOs are preparing for the holidays
The holidays are already a stressful time for e-commerce and direct-to-consumer startups. But this year, the stress level has been ramped up significantly https://bit.ly/2GEGSGH
Social media advertising: how to run a compelling campaign
Like it not, social media advertising campaigns are becoming a matter of “when” rather than “if” for brands now https://bit.ly/2LtR1Ep
Sustainable for the Long Term: 7 Ways to Stay True to Your Values—and Meet Customer Expectations
We all have the responsibility to minimize our impact through our choices. Collectively, businesses can move the needle on slowing climate change and impact consumer action https://bit.ly/2SoX2H1
Social Media Compliance: Everything You Need to Know to Stay Compliant
Social media compliance simply means following the rules when using social media to engage with the public. But the truth is that social media compliance is hardly ever that simple https://bit.ly/2UVNG4Q
Check Your List Twice: 7 Kinds of Content That Should Be Part of Your Holiday Marketing Strategy According to Consumers
This year, #holidayshopping will be a lot different (although wine will probably be a safe bet). Which means you’ll have to engage with shoppers differently. But what exactly are shoppers looking for from brands this year? https://bit.ly/3l5anR0
What It Means To Streamline Your Business (And 3 Real-Life Ways To Make It Happen)
You only have so many hours in the day. And you’re not an expert at everything. All too often, this leads to wasted time and less-than-ideal results as you try to learn the ropes of various business tasks. This is why you need to streamline https://bit.ly/33qyfJ0
Five stats to improve your 2021 marketing strategy
Though none of us can predict what will transpire in the new year, we can apply what we’ve learned from 2020 towards our future strategies and strengthen your brand’s relationship with consumers https://bit.ly/3huXfT8
October Content Guide
October, it’s a time for warmer temperatures and the promise that Spring brings, and new social media post topics! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use and to help get your content trending https://bit.ly/36rv7ye
October Training - Sending Traffic To You Website
You can have the best website with the sleekest design, most intuitive interface, and best content in the industry, but it’s all for naught if you don’t have people visiting the site. Thus traffic becomes one of the most important elements of successful digital marketing. The question is, where do you start? https://bit.ly/36rv7ye