When was the last time you added to, updated or reviewed your website? Your website is more often than not the digital face of your business but does it reflect your business in its best light? As a living beast (so to speak), your website needs to be reviewed and updated regularly so that the potential customer you are trying to convert actually picks up the phone to talk to you rather than your competitor.
We are getting more businesses and organisations asking us to review their digital footprint and it's surprising how often their website is not delivering either a high customer experience, is not optimised to capture web traffic and quite simply is therefore not delivering their business goals. A website audit is the fundamental first step to in determining where a client’s current digital marketing strategy is at and provides the foundation on which to set targets for the future. So before we start our reviews or audits we like to find our about our client and get them to tell us about their business goals, their sales strategy and competitive positioning, value proposition and their brand identity. This is important because as we go through the audit we need to understand what your goals are to make sure your website is geared to achieving these goals. Very broadly this is what to review in your website audit:
- Keyword Focus
- On-Page SEO
- Social Media
- Are you mobile friendly
- Grammar and ticking all the boxes police
- Speed up you site
- Competitor Analysis
So you've done the website audit and now you can sit back and plan your holiday to Timaru (the Riviera of the South you know!) with all that extra web traffic coming your way?
Sadly, no, it's just the beginning. A website audit provides a foundation for building a better digital home base for a business or organisation, but it is far from the end of the auditing process. In today’s digital marketing world there are important channels that businesses and brands own (their website, catalogues) and other channels that they rent from others (social media platforms). So while your website is a great place to start an audit, these other channels need auditing, too!
It’s a daunting list but if you need assistance with your digital audits please reach out and connect with us, we would love to help you improve your digital footprint so you can plan that Timaru holiday!