Whether you’re a brand, influencer, small-business owner or creator, social media marketing is fundamental to increase brand awareness and reach your target audience. Our top tip is to plan social media marketing campaigns (even if it’s just in your stories) around trending social media holidays! Not only will your posts reach more people because the hashtags are trending, but sometimes we just need a bit of content inspiration and social media holidays offer just that.
November is the official start of the holiday season and with holiday creep well underway and the holiday’s flagship shopping days occurring in the month this year (December, in the case of Giving Tuesday) social media marketers should be looking to create as many opportunities as possible throughout the month to engage their customers. And while, broadly speaking, holiday shopping as a theme should dominate your content strategy, there are advantages to leveraging other holidays and events along the way. Look to our guide for inspiration on how to stand out amongst the holiday marketing clutter and create unique reasons to engage your customers.
A question we often get asked, why promote holiday or seasonal content? A Sprout Social customer survey discovered when brands share irrelevant information, 41% of people tend to unfollow the company on social. This insight is important to any organisation’s bottom line, especially since 57% of consumers are more likely to purchase something from a brand they follow and 75% have made a purchase because of social. So use the celebration days that mean something to you and remember if your brand operates in other countries outside of New Zealand to research key holiday dates to engage with your customers in each market. So, let's dive into the ideas.
This month our training is focused on Automation. In 2020, the scope of marketing automation goes way beyond simply automating your repetitive marketing tasks. At a fundamental level, marketing automation is about optimisation. Regardless of the size of your business there are many marketing automations you can utilise to improve your lead generation, customer experience and bottom line. It's time to get automated!
There are plenty of great ideas to tackle for the month of November, between all the interesting awareness days and the holiday season coming up. We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing. Use these ideas as a jumping-off point to add a few new things to your content calendar this November.