What a difference a year makes. This time last year we were in our first lockdown and a year on, it's interesting to reflect on how our businesses and we have changed. We talk about this in our latest blog.
So what does April 2021 hold for you and your content? The first Small Business Day kicks off on the 9th of April, providing the opportunity to showcase your favourite small businesses. It's also Stress Awareness month and Customer Loyalty Month, providing month long opportunities to connect with your audience. Seasonal holidays such as Easter and ANZAC Day provide the opportunity to have a conversation with your audience.
April is also about Earth Day, which is your chance to stand up and show what you do as a business, (and personally) for our environment.
It's a year ago since the world changed for ever as Covid-19 swept the globe. You could take the opportunity to look at how your business has changed and continued to evolve in the face of the global pandemic.
So, what’s a marketer to do in April to target the right audience? Get in front of them. Stay relevant, stay relatable. It builds loyalty, establishes trust, and eliminates confusion or mixed messages - all important for success on Social Media. So let's get stuck in and showcase what's important to you this April.
DOWNLOAD YOUR APRIL CONTENT CALENDAR