Yes, we know the saying may be overused, but content really is KING. But content is for more than just marketing. In 2019 Content marketing informs, entertains, educates, and offers utility. Content is (at the very least, should be, about adding value to the reader. Content marketing is considered the “new black” of marketing, it should center around the customer rather than itself. It attracts people rather than interrupts them, and it’s more about them than it is about you.
Another reason for the rise of content is because media has become democratised. We live in a world where everyone can get involved with it, even though succeeding with it is something else entirely. You can write a blog or record a podcast and video if you have a phone. You can create content.
When you teach, entertain, and add value through blog posts, videos, guides, and ebooks, you get permission to communicate and build relationships with your customers. When you get permission, you break through the noise, and you no longer add to it.
Content isn’t an option anymore, it’s a necessity. But creating content isn’t easy. It’s hard work. And sometimes you run out of ideas.
We get that, so we drafted 50 content ideas you can use to jumpstart your content creation.
We hope you can use it to break through the noise and captivate, connect, and
convert your ideal clients.
DOWNLOAD OUR 50 CONTENT IDEAS