Turning moments into momentum: How nonprofits can leverage #GivingTuesday year-round

Many nonprofits struggle to extend the momentum of Giving Tuesday into the new year. But with social media, and with social listening in particular, nonprofits can hone in on actions, content and individuals to identify key factors driving engagement to fuel their long-term social strategies - https://bit.ly/2NHmpBT

Social Media Goals By Platform

Remember: goals, priorities and expectations vary from platform to platform. Here are some goals for social media broken down by individual networks and their specific strengths. https://bit.ly/2TElg1H

Social mentions 101: What are they and why they’re important

When creating a social media strategy for your brand, there are two things you want to focus on – how you’re talking to your customers, and how you’re getting them to respond. But what does social mention mean? https://bit.ly/2tUvOPF

Email Marketing Just Got A Whole Lot More Important In 2020

Often overlooked, but not to be forgotten, email marketing is the hidden gem in your promotional toolbox. While social media is a fantastic marketing tool for small businesses (when used correctly), trusty email marketing is still an important ingredient in a marketing strategy. Read our 6 tips for email success in 2020 in this week's blog- https://bit.ly/2G7s0NC

REPUTATION MANAGEMENT: 5 STEPS TO GROWING YOUR BUSINESS AND YOUR BOTTOM LINE

Your brand’s reputation is being decided by your customers, and their impressions are made up of everything they see and hear. Follow these five steps to improve your brand reputation and your bottom line https://bit.ly/368F53N

Why Loyalty Will Dominate E-Commerce in 2020

In the current retail environment, there are plenty of uncertainties. However, according to a new study from Tryzens, there are certain categories that will dominate e-commerce this year - https://bit.ly/36apb9h 

What You Can Learn About Increasing In-Store Impulsivity From Amazon 4-Star And Toys'R'Us

Given the massive technological disruption pushing shoppers online, how are retailers finding growth in brick-and-mortar? The answer is: triggering shopper impulsivity. https://bit.ly/2ubYUdk

Ecommerce SEO Checklist

Search engine rankings change every day. The traffic you get to your site is being taken from someone else’s. It's a competitive market with little clarity around the ever-changing rules. Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages. So Shopify developed a list of to-dos for the SEO beginner. https://bit.ly/38fxNNg

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

Are you looking for ways to improve the ranking search rankings of your website pages and posts? Want to optimize your off-page presence using the most powerful link building techniques? Here are SEMrush's top five tips - https://bit.ly/2TmnByp

The 2020 Planner

Planning your social media takes the guesswork out of what you are doing and ensures you stay on track to use social media as a tool to deliver your business objectives. Social Media is not a nice to have, it's an important tool to engage and converse with your customers. And loyal customers are what will ultimately drive your success. Download the 2020 Planner and let's make this year the year you nail your social media goals.   https://bit.ly/2Rf9PKZ

The 2020 Planning Calendar

If you've been reading your 2020 Planner you'll know that all good planning is written down, we think you'll find if it isn't, it's just a dream. So click the link below, download your 2020 Calendar and follow the steps in our planner to start planning your content calendar. Each month has a goal, which you'll find step by steps tips and resources for in your monthly content guides. Download your planning calendar today https://bit.ly/30wJL2f