Connec+ News for the week beginning 22 July 2019
To write a winning brand story, take a page out of the agency playbook
Understanding how the data and storytelling can complement each other is the first step in creating more meaningful, nuanced and impactful stories for your brand. READ MORE
From conversation to connection: how brands can turn Likes into action
A fantastic article from Sprout Social which uncovers how brands can engage with their audiences and achieve their social media goals, whether their primary objective is strengthening awareness or growing their bottom line. READ MORE
How a better brand story helps you charge more
Consumers perceive the value of products to be higher when they understand the story of the brand behind them, allowing companies to charge more for the same product with a better story. READ MORE
The History of Social Media [Infographic]
It's amazing to consider just how significant social media has become in our everyday lives. So much so that It’s hard to imagine social platforms not existing. How different would your life be if social platforms no longer existed? READ MORE