Connec+ News for the week beginning 12 August 2019
Why marketing shouldn’t rule your social listening strategy
Social listening is a superpower. It’s your responsibility to ensure your organisation uses that power to its full advantage. READ MORE
Pinterest Reaches 300 Million Users, Posts Better Than Expected Profit in Q2
While continuing to boost its usage numbers, the real strength of Pinterest is in driving purchase intent - with some 90% of weekly Pinners use Pinterest to make purchase decisions, higher than any other social platform. READ MORE
AI & New Retail: Recent Developments and Future Trends
The traditional retail industry is facing challenges as the rapid development and continuous improvement of AI tools and techniques ushers in the era of New Retail. READ MORE
The most important social media metrics to track
From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. What should you be tracking? Is it even important for your business? READ MORE
What are fake influencers and how can you spot them?
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. So for marketers wanting to connect with their customers, you need to learn how to spot fake influencers. READ MORE