Twitter Demographics

Twitter is incredibly popular among its user base, and it has also become an exceptional platform for brands to use for social customer service.

twitter demographic data 2019

Twitter age & gender demographics

As one of the last remaining social networks with a chronological feed, Twitter has stayed a favorite for many of its users. Most popular with people in their 20s, the micro-blogging platform caters to the younger demographic ranges.

The spread of women vs. men on the platform is nearly even.

  • 24% of online women use Twitter.
  • 23% of online men use Twitter.

Twitter location demographics

Over 79% of Twitter’s user base resides outside of the US.

For US social media users, here is the breakdown of use by region:

  • 29% of adults living in urban areas use Twitter.
  • 23% of adults living in suburban areas use Twitter.
  • 17% of adults living in rural areas use Twitter.

Twitter education demographics

  • 18% of adults with a high school diploma or less use Twitter.
  • 25% of adults with some college experience use Twitter.
  • 32% of adults who graduated college use Twitter.

Twitter income demographics

  • 20% of adults who make less than $30,000 use Twitter.
  • 21% of adults who make between $30,000–$49,999 use Twitter.
  • 26% of adults who make between $50,000–$74,999 use Twitter.
  • 32% of adults who make over $75,000 use Twitter.