Twitter is incredibly popular among its user base, and it has also become an exceptional platform for brands to use for social customer service.

Twitter age & gender demographics

As one of the last remaining social networks with a chronological feed, Twitter has stayed a favorite for many of its users. Most popular with people in their 20s, the micro-blogging platform caters to the younger demographic ranges.

• 32% of 13-17 year olds use Twitter.
• 40% of 18-29 year olds use Twitter.
• 27% of 30-49 year olds use Twitter.
• 19% of 50-64 year olds use Twitter.
• 8% of 65+ year olds use Twitter.

The spread of women vs. men on the platform is nearly even.

• 24% of online women use Twitter.
• 23% of online men use Twitter.

Twitter location demographics

Over 79% of Twitter’s user base resides outside of the US.

For US social media users, here is the breakdown of use by region:

• 29% of adults living in urban areas use Twitter.
• 23% of adults living in suburban areas use Twitter.
• 17% of adults living in rural areas use Twitter.

Twitter education demographics

• 18% of adults with a high school diploma or less use Twitter.
• 25% of adults with some college experience use Twitter.
• 32% of adults who graduated college use Twitter.

Twitter income demographics

• 20% of adults who make less than $30,000 use Twitter.
• 21% of adults who make between $30,000–$49,999 use Twitter.
• 26% of adults who make between $50,000–$74,999 use Twitter.
• 32% of adults who make over $75,000 use Twitter.

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/