The 2019 Sprout Social Index: Empower and Elevate
Nearly 45% of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. But even as social permeates every aspect of our lives, businesses still struggle to realize its power, according to the Sprout Social 2019 Index: Empower and Elevate, released today. The research shows 90% of social marketers agree investing in social media has a direct impact on their business revenue, yet communicating its value across departments remains their largest roadblock.
The 2018 Sprout Social Index: Realign & Redefine
To understand what ROI means in social marketing and how marketers align with consumer preferences, Sprout Social asked over 2,000 social marketers how they approach structure, goals and content. What does our industry care about and what do we need to succeed?
They cross-referenced their findings with what over 1,200 consumers actually want. Exactly what kind of content do they prefer from brands on social? How do they want brands to make them feel?