Snapchat Demographics

Snapchat came along as a disappearing messaging app and has quickly turned into a common way for teens and young adults to chat with each other on their smartphones. Although it’s been recently outshined by Instagram Stories, another version of disappearing updates and messages, Snapchat still has 186 million daily active users.

snapchat demographic data 2019

Snapchat age & gender demographics

Snapchat’s strength is in its appeal to younger audiences, and many of its users visit the platform multiple times a day.

More women than men use the messaging platform.

Snapchat location demographics

For US social media users, here is the breakdown of use by region:

Snapchat education demographics

Snapchat income demographics

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/