Pinterest Demographics

Pinterest is a visual search engine that has revolutionized online shopping on their platform. With 250 million monthly active users and over 175 billion items pinned, it’s created an entirely new way to shop for products. In fact, 61% of pinners have made a purchase after seeing a product on Pinterest.

pinterest demographic data 2019

Pinterest age & gender demographics

Although more popular with younger users, Pinterest still has a steady user base across demographics ranges.

Although a higher percentage of online women use the platform, 50% of all new signups are men.

Pinterest location demographics

More than 50% of Pinterest users live outside of the US.

For US social media users, here is the breakdown of use by region:

Pinterest education demographics

Pinterest income demographics

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/