Facebook still reigns supreme when it comes to social media. In fact, at 2.27 billion monthly active users, over a quarter of the entire world population is accessing their Facebook account at least once a month. Nearly 1.5 billion of those users are checking their accounts daily and 1.3 billion users are chatting with friends and family using Facebook Messenger.

With 68% of adult social media users on Facebook, it’s a pretty sure bet you’ll find an audience on that platform. Let’s take a closer look at the demographics of their user base.

Facebook age & gender demographics

With the exception of adults aged 65 and older, Facebook is used by a majority of Americans amongst all other age ranges. The platform is nearly split down the middle by gender, but leans more towards a female user base with 54% women and 46% men.  Plus, according to the Pew Research Center’s report, 62% of all online men and 72% of all online women use Facebook, further speaking to its reach.

• 51% of 13-17 year olds use Facebook.
• 81% of 18-29 year olds use Facebook.
• 78% of 30-49 year olds use Facebook.
• 65% of 50-64 year olds use Facebook.
• 41% of 65+ year olds use Facebook.

Facebook location demographics

Facebook is used all around the world, with about 89% of monthly active users living outside of the US and Canada and more than 50% speaking a language other than English. With such a diverse platform, it’s easy to find a your target audience no matter where they are.

The largest user base out of any given country is actually India, growing to 14% of all Facebook users this year. The United States is in second place at 10%, followed by Brazil and Indonesia at 6% each.

For US social media users, here is the breakdown of use by region:

• 75% of adults living in urban areas use Facebook.
• 67% of adults living in suburban areas use Facebook.
• 58% of adults living in rural areas use Facebook.

Facebook education demographics

• 60% of adults with a high school diploma or less use Facebook.
• 71% of adults with some college experience use Facebook.
• 77% of adults who graduated college use Facebook.

Facebook income demographics

• 66% of adults who make less than $30,000 use Facebook.
• 74% of adults who make between $30,000–$49,999 use Facebook.
• 70% of adults who make between $50,000–$74,999 use Facebook.
• 75% of adults who make over $75,000 use Facebook.

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/