LinkedIn Demographics

LinkedIn is the number one platform when it comes to B2B social media marketing. Known for connecting professionals, LinkedIn has over 590 million registered users.

linkedin demographic data 2019

LinkedIn age & gender demographics

The percentage of online women and men on the social media platform is equal.

LinkedIn location demographics

Over 70% of LinkedIn members reside outside of the US.

For US social media users, here is the breakdown of use by region:

LinkedIn education demographics

Considering LinkedIn is catered towards networking for professionals and business owners, it’s no surprise that the majority of its users have graduated from college.

LinkedIn income demographics

Source: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/