Content Ideas For Each Month Of The Year

Connect Plus - What to Post for October - Content Calendar - Social Media

October, it’s a time for warmer temperatures and the promise that Spring brings, and new social media post topics! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use and to help get your content trending. 

We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing, which is why we’ve handpicked some concepts that you can use to fit your business on Facebook, Twitter, Instagram, blogs, emails and other marketing channels. Use these ideas as a jumping off point to add a few new things to your content calendar this October.

Our October 2018 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s International Coffee Day (we need a lot of that around the Connec+ offices!) or the now infamous, Halloween, every day has something to celebrate online. Just log onto Twitter, and quickly scan what’s trending on the left-hand side of the screen. There is always some obscure holiday trending!

Now, some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic - that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media.

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. Why not use season holiday and observance days on your stories, just don’t forget the hashtag!

So a reminder why holiday and observance days are so important.  A Sprout Social customer survey discovered when brands share irrelevant information, 41% of people tend to unfollow the company on social. This insight is important to any organisation’s bottom line, especially since 57% of consumers are more likely to purchase something from a brand they follow and 75% have made a purchase because of social. Now, let’s dive into the ideas for the coming month so you can participate in worldwide conversations.

October is a very active month for content ideas and people are getting busy in the lead up to Christmas (like the decorations showing up, yes, we have mentioned the ‘c’ word). So, that also means people are going to need a distraction and ways to get through their to-do lists. Here are ten quick tips to focus on for the month of October:

1. Breast Cancer Awareness Month (All of October) #PinkRibbonNZ #PinkForADay
October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. In the past few years, thousands of businesses have gotten involved in promoting awareness through the colour pink. Here’s how you can, too:

2. Do Something Nice Day (October 5th) #benice #niceisthenewblack
Not that you need an excuse to celebrate Do Something Nice Day, but here are some ideas: 3. World Teacher’s Day (October 5th) #WorldTeachersDay
Teachers are among the most influential people in our lives. Try these ideas to celebrate their impact: 4. Halloween (October 31st) #Halloween, #HappyHalloween, #HalloweenIsComing #HalloweenFun
Try out some of these tricks and treats to celebrate this fun holiday: 5. Is your audience swamped at work as companies reach the final quarters of their fiscal year? They may need a break but not have enough time to take one. Suggest some techniques your audience can stay refreshed during the busy times of the year:

6. As the weather gets warmer, you’ll be thinking salads not soups. Give your audience a range of great recipes to make the most of the warmer days and longer sunshine hours. In America, October is National Bake and Decorate Month. Does someone in your team have a delicious recipe or dessert idea? Share it with your followers and ask them for their favourites.

7. Did you know October is also Financial Planning Month? That gives you an excellent opportunity to provide your audience with some of the great money-saving ideas.

8. October is also International Walk to School Month. Now that kids have settled back into school, remind parents of the precautions they should encourage their kids to take, like crossing streets and stranger danger.

9. Motivate your audience or share quotes to get engagement up though Motivational Monday posts. Here’s a couple of ideas: “Don’t wait for the perfect moment. Take the moment and make it perfect,” “October skips along the lanes, it kicks the leaves and laughs with rains.” – Inez Rice.

10. Start Trivia Tuesday’s. Here’s a relevant post idea: Question: What is the zodiac sign for the majority of October? Answer: Libra, which is the sign from those born between September 23rd and October 23rd.

October is full of all sorts of other unique holidays and observances to celebrate, including the following:

Seasonal Days

1:     International Day of Older Persons #UNDOP
        International Coffee Day #InternationalCoffeeDay
        World Vegetarian Day #WorldVegetarianDay
2:     International Day of Nonviolence #InternationalDayOfNonviolence
        World Habitat Day #WorldHabitatDay
        Name Your Car Day #whatsyourcarcalled
3:     National Techies Day #TechiesDay
4:     World Animal Day #WorldAnimalDay
        National Taco Day #NationalTacoDay
5:     World Teachers Day #WorldTeachersDay
        Do Something Nice Day #benice #niceisthenewblack
6:     World Smile Day #WorldSmileDay
8:     Pink Ribbon” Day #PinkRibbonNZ #PinkForADay
10:   World Mental Health Day #WorldMentalHeathDay
11:   International Day of the Girl #DayOfTheGirl
12:   World Sight Day #WorldSightDay
13:   National Train Your Brain Day #TrainYourBrainDay
14:   National Dessert Day #DessertDay
        Be Bald and Free Day #baldandfree #baldandbeautiful
15:   Global Handwashing Day #GlobalHandwashingDay
        Clean Your Virtual Desktop Day #CleanYourVirtualDesktopDay
16:   World Food Day #FoodDay
        Bosses Day #BossesDay
        Dictionary Day #dictionaryday #spellingbee
        Hawke’s Bay Wine Awards #HBWineAwards
17:   International Day for the Eradication of Poverty #EndPoverty
19:   Get to Know Your Customers Day #GetToKnowYourCustomersDay
        Hawke's Bay Anniversary Day #hellohawkesbay #showweek             
20:   World Statistics Day #StatisticsDay
21:   Reptile Awareness Day #ReptileAwarenessDay
22:   Labour Day #40hourweek #labourdaynz
24:   United Nations Day #UNDay
25:   Greasy Foods Day #GreasyFoodsDay
29:   Internet Day #InternetDay
        Marlborough Anniversary Day #onlymarlborough
30:   National Publicist Day #NationalPublicistDay
        Checklist Day #ChecklistDay
31:   Halloween #Halloween 

Planning out your social media topics for October doesn’t need to be as scary as it sounds. Simply let these ideas lead the way, and before you know it your social media calendar will be complete.  Happy October!

 

September: A time for warmer temperatures and the promise that Spring brings, and new social media post topics! To help you get started on filling out your social media calendar, we’ve pulled together some holidays for you to use and also to help get your content trending.

Now, some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic - that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media.

From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.

To help you plan for trending holidays, we created a list that you can bookmark. The list isn't exhaustive (there are a lot of food-specific holidays out there), but this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. Remember if your brand operates in other countries outside of New Zealand to research key holiday dates to engage with your customers in each market.

So why promote holiday or seasonal content? A Sprout Social customer survey discovered when brands share irrelevant information, 41% of people tend to unfollow the company on social. This insight is important to any organiaation’s bottom line, especially since 57% of consumers are more likely to purchase something from a brand they follow and 75% have made a purchase because of social. So let's dive into the ideas.

Seasonal Days:

1:   World Beard Day #WorldBeardDay
3:   Labor Day (US) #LaborDay
3:   International Bacon Day #InternationalBaconDay
5:   International Day of Charity #InternationalDayOfCharity #CharityDay
6:   Read a Book Day #ReadABookDay
8:   International Literacy Day #LiteracyDay
9:   National Grandparents Day (US) #NationalGrandparentsDay
10:: World Alzheimer's Day #WorldAlzheimersDay
11: National Day of Service and Remembrance #911Day
12: National Day of Encouragement #DayOfEncouragement
12: National Video Games Day #NationalVideoGamesDay
12: Day of the Programmer #DayoftheProgrammer
13: Positive Thinking Day #PositiveThinkingDay
14: Stand Up To Cancer Day #KissCancerGoodbye
15: International Dot Day #InternationalDotDay
18: National Respect Day #RESPECT #NationalRespectDay
19: Talk Like a Pirate Day #TalkLikeAPirateDay
21: International Day of Peace #PeaceDay
21: Miniature Golf Day #MiniGolfDay
22: Business Women’s Day #BusinessWomensDay #BusinessWoman
22: Car-Free Day #CarFreeDay
22: Hobbit Day #HobbitDay
22: First Day of Spring #SpringSolstice
24: Family Day #FamilyDay
26: European Day of Languages #EDL2018
26: National Women’s Health and Fitness Day #FitnessDay
27: World Tourism Day #WTD2018
28: World Rabies Day #WorldRabiesDay
30: International Podcast Day #InternationalPodcastDay
30: Daylight Savings #DaylightSavings #Spring #SpringForward


10 – 16: National Clean Up Week #KeepNZBeautiful

 

Content Ideas For The Month:

  1.  #MotivationalMonday - A popular hashtag every week, people share motivational quotes or a memorable moment of motivation.
  2. Share the change of season with your favourite aspects of the new season
  3. #TipTuesday: A great opportunity to answer a frequently asked question or offer tips on using your products and services
  4. Did you know that September 22nd is known as Business Women’s Day? Take this opportunity to give a shout out to the women in business
  5. How about a quote about September? For example, “By all these lovely tokens September days are here, with summer’s best of weather and autumn’s best of cheer.” –Helen Hunt Jackson
  6. A new season means new seasonal meal ideas! Start up a weekly#WhipItUpWednesday post and share some of your best spring meal recipes
  7. Throwback Thursday #ThrowbackThursday #TBT - A popular weekly hashtag, users share memories or images from days past. A perfect way to showcase the younger days of your business, or be personal and share images of your own
  8. September is also Update Your Resume Month. Share some useful tips that your followers can use to help them make the most of their resumes and while you’re at it, why not spend 15 minutes updating your LinkedIn profile
  9. Find out which community events are going on in your area this month, and post about them on social media. Since your followers are located in your area as well, they will appreciate this local information
  10. Remember that some of your industry facts and terms that seem first-nature to yourself and your team members can be confusing to your followers. Start up a weekly Fact Friday post and share some statistics, facts, or definitions that can benefit your audience

Hope these September tips help you build your content calendar for the month. Happy September!