RETAIL SOCIAL MEDIA COMING OF AGE. There have been some major landmarks over the last 12 months suggesting social media is ensconcing itself as a key part of retail strategy. Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding its importance.
The social media developments at individual brands are supported by innovations at the key social companies themselves, with 2018 the year many new platforms, selling opportunities, and advertising tools were brought to market. There are even murmurings that the social media behemoths will develop their own retail arms in the years ahead.
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