As a small business owner, having a standout digital marketing strategy is key to reaching today's tech-savvy and mobile customer. For those wanting to stay ahead of the curve, we have a series of top tips to help ensure the success of your digital marketing strategy.

Top Tip - Start with a strong strategy

At the heart of every successful digital marketing campaign is a clearly defined strategy built around delivering the right content to the right customers at the right time. In order to do this effectively, you could:

• Get to know your customers’ digital habits inside and out – what channels do they use to communicate and look for information?
• Understand the competition’s strengths and weaknesses. This extends beyond their product and service offerings – what do competitors do well in the digital space? What could you do better?
• Identify ways in which you aren’t meeting customer needs – how could you use digital channels to bridge these gaps?

By identifying the needs, wants and desires of your customers, combined with an analysis of the current marketplace, you'll be better positioned to create the type of website that people will want to spend time on, revisit and share – boosting your search engine rankings in the process.