The Sprout Social Index XVI: Above & Beyond

The Sprout Social Index XVI: Above & Beyond

May 10 2020
Most social marketers are still just scratching the surface of what they can do with social media. Download the Sprout Social Index™: Above & Beyond for the data and insights marketing leaders need to turn social media into a true growth engine today.
Social Media Goals By Platform

Social Media Goals By Platform

January 20 2020

Remember: goals, priorities and expectations vary from platform to platform. 

Here are some goals for social media broken down by individual networks and their specific strengths.

The Listening Map

The Listening Map

January 20 2020

There’s no denying that there’s a lot of ground for businesses to cover when it comes to social listening.

But that doesn’t change the fact that customers have plenty to say and expect brands to respond. Download The Listening Map and join the conversation. 

Brands Get Real 2019 - Sprout Social Report

Brands Get Real 2019 - Sprout Social Report

October 09 2019
The most recent Sprout Social Brands Get Real report finds the majority of consumers are looking for brands to earn their trust through more transparency on social media. So how are you prepared to not only mitigate risk on social but make it a platform that moves the business forward? 
The 2019 Sprout Social Index: Empower and Elevate

The 2019 Sprout Social Index: Empower and Elevate

May 19 2019
Even as social permeates every aspect of our lives, businesses still struggle to realize its power, according to the Sprout Social 2019 Index: Empower and Elevate.
The 2018 Sprout Social Index: Realign & Redefine

The 2018 Sprout Social Index: Realign & Redefine

May 19 2019
To understand what ROI means in social marketing and how marketers align with consumer preferences, Sprout Social asked over 2,000 social marketers how they approach structure, goals and content. What does our industry care about and what do we need to succeed?