It's June, but not as we know it. New Zealand is moving through our levels ready for Level 1 freedoms, while the rest of the world is either still locked down or being affected by a second wave of COVID-19. Bear that in mind if you have an international audience and consider changing your content for the various countries you engage with.

Well 2020 is certainly making us sit up and think. When the world throws you a curveball or you can do is look go with it. So another month where we are in lockdown and what does that mean for your social media content? This month the training is about your brand tone, and it's more important than ever that you are not tone death to everything happening around you and the needs of your community.

Well April, was not what anyone was expecting so we've run a quick update in view of where the world is now, and where you need to be thinking in terms of social media content. 

For brands and businesses that may be struggling with cancelled events, work closures, fewer customers (or too many panicked customers if you sell toilet paper, hand sanitiser, pasta and rice or tinned goods) social media is just another thing to worry about. But it is something you should and need to review. Here’s what brands need to do during the COVID-19 crisis.

Our team has done all the grunt work to get this March Content Calendar ready for you. It’s packed-to-the-brim with content ideas to get you off and racing.  And if you love hashtags, you’ll love our hashtag suggestions for all of the holidays.

February is extra special this year. It’s not all about Valentine’s Day, New York Fashion Week, or Elton John (okay, maybe it is). This year, February packs a punch with an extra day because it’s a leap year. February 29 happens every four years to keep us aligned with orbit around the sun. So, what’s a marketer to do in February to target the right audience?

January 2020 marks not the beginning of another year, but another decade. New Years' celebrations are all about past reflections and future hopes. Inspire your audience with content and imagery that help them with this new beginning. Focus on feelings of freshness and rejuvenation for your January 2020 content calendar.

Planning your social media takes the guesswork out of what you are doing and ensures you stay on track to use social media as a tool to deliver your business objectives. Social Media is not a nice to have, it's an important tool to engage and converse with your customers. And loyal customers are what will ultimately drive your success.

If you've been reading your 2020 Planner you'll know that all good planning is written down, we think you'll find if it isn't, it's just a dream. So, download your 2020 Calendar and follow the steps in our planner to start planning your content calendar. Each month has a goal, which you'll find step by steps tips and resources for in your monthly content guides. 

December: Christmas buzz is in full force, businesses are in frenzy mode and your audience is in holiday overdrive. With so many different companies competing for the attention of your audience, it’s essential you hit people with smart, targeted messages. That starts with strategic content marketing.

A great way to avoid posting blindly and haphazardly is by using a strategically planned content calendar. It really is your social media secret weapon. A content calendar can help track your efforts, create content your audience loves, and meet your marketing goals faster. We couldn't live without ours, and we've created one just for you. 

With all the talk about Facebook reach, I thought you'd appreciate a refresher on how to boost Facebook engagement and keep your followers coming back for more!

Creating content doesn’t have to be hard. In fact, it’s one of the easiest ways to connect with your followers, especially during the holidays. Step out of your usual boundaries and go above and beyond to entertain your followers while getting great results for your business.

The truth is that every industry in the world has the potential to be exciting—some potentials are just a little easier to tap into. The more exciting you can make your content, the more attention you can generate for your business, and of course, more attention is always a good thing for a brand. 

In 2019  Content marketing informs, entertains, educates, and offers utility. Content is (at the very least, should be, about adding value to the reader. Content marketing is considered the “new black” of marketing, it should center around the customer rather than itself. It attracts people rather than interrupts them, and it’s more about them than it is about you.

November is the official start of the holiday season and while, broadly speaking, holiday shopping as a theme should dominate your content strategy, there are advantages to leveraging other holidays and events along the way.

Our October 2019 Social Media post ideas are perfect for the small business owner struggling with what to share today. Whether it’s International Coffee Day (we need a lot of that around the Connec+ offices!) or the now infamous, Halloween, every day has something to celebrate online.