Connec+ News

Our News Stories 17th March 2019

How Technology is Improving Retail Business

The digital transformation of the retail industry is redefining customer experiences and improving revenue, transforming customer service and support as part of their digital transformation journey to deliver customer-centric offerings READ MORE

Millennials and Gen X prefer the same content from companies

The next stage of social media evolution has just begun. In this stage, marketers must redefine success and realign with what consumers want to fulfill their mission on social. Download the Sprout Social Index READ MORE 

Here’s what you need to know about the Google+ shut down

What does the Google+ shutdown mean for users like you? How will it affect social media marketers and businesses? But most importantly, what do you need to do to prepare for the shutdown? Let’s take a look READ MORE 

How experiential retail is changing the way Kiwis shop for alcohol

Liquor King is aiming to become New Zealand’s most adored liquor retailer by providing a fun, targeted and informative experience. Delighting customers through deeper design and enticing them to return. Here’s how it works READ MORE

The complete guide to Facebook listening

Outside of the day-to-day responses to posts and messages, how often do you take a step back and look at the big picture of your strategy? Listening on Facebook will help you develop a customer-centric marketing plan. READ MORE

How community-building has helped Nature Baby grow with its customers

Keeping community connection at the heart of Nature Baby’s strategy is as important as its focus on organics, as “It promotes happiness.” And it's this community building that has helped Nature Baby grow with its customers. READ MORE 

The complete guide to Instagram listening

What do your customers want and expect from your business? What are your prospects’ first opinions of your brand? How about your competition? The answers are out there. It’s time for a crash course in Instagram listening. READ MORE 

Protecting your brand in a world of counterfeits

According to a report released in 2017, the global economic value of counterfeiting and piracy could reach US$2.3 trillion by 2022, making protecting your intellectual property increasingly more important for startups. READ MORE

Our News Stories 10 March 2019

Top retailers share how they’re powered by data

Top retailers share how they’re powered by data to drive their business and improve customer experience. Via The Register. READ MORE 

Key takeaways from Women in Leadership Breakfast 2019

Over 100 women in retail leadership roles came together on Wednesday for Inside Retail’s annual Women in Leadership Breakfast to share their experiences in the workplace, the challenges they face and how they are working to be diverse leaders in the industry. READ MORE

How to survive (and outsmart) the Instagram algorithm in 2019

We need to talk about the Instagram algorithm. And if just seeing the word “algorithm” freaks you out, we get it. In this guide, we’ll break down the state of the Instagram algorithm as we know it and how to increase your reach. READ MORE 

Spending on local online stores outpaces bricks and mortar

While online ecommerce sales continue to outpace bricks in mortar sales in New Zealand, it's local online stores driving the increase as kiwis choose local over international. READ MORE

23 Pinterest Statistics That Matter to Marketers in 2019

Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. READ MORE 

The 'Amazon Effect': How E-commerce Will Change in 2019 and Beyond

The “Amazon Effect,” a term used to describe amazon.com’s success, which has upended retail practice & customer expectations, but that doesn’t mean that Amazon is the only e-commerce player that will matter in 2019. READ MORE 

Using Facebook Awareness Ads for Local SEO

If you want to combine your Ad Campaign and your Local Search Marketing strategy, check out Facebook awareness ads. #SproutPartner, Caz Bevan, shares her insights on Disruptive Ads. READ MORE  

Our Top News Stories 4 March 19

Pintergram? Instagram code reveals public collections function

If you're not already using Instagram's collection feature, where have you been? This fantastic feature allows you to privately save Insta posts into easy to toggle collections, & now word is collections are about to go public. READ MORE

Why retailers going ‘green’ is a double-edged sword

With the new ‘green’ image being touted by retailers comes the question – are these businesses are taking a moral stand because they believe in the change & helping the environment, or are they simply pandering to the new conscious consumer? READ MORE 

How to Surprise, Delight and Retain More Customers

For every paying customer you lose, you have to expend five times the effort and funds to replace them. Besides that key statistic, there are other reasons for surprising and delighting your customers. In almost every business, you'll find that one of your most reliable and consistent lead generation sources comes from referrals from existing customers. Here are some customer retention best practices for keeping and growing your current customers READ MORE 

Our Top News Stories 25 February 19

There's so much news, how do you find the time or know what you need to read? Each week we find the stories you need to read so you can get back to running your business.

Here's What's Changing Shopping In 2019

Once upon a time, however, shopping was an event — a treasure hunt, a physical exploration of the unique and unexpected, and an experience unto itself. The good news is, we’re seeing a return to those retail roots in 2019, powered in large part by the ascendance of the direct-to-consumer revolution. Retailers are increasingly bypassing the middleman, going straight to shoppers with products and experiences that are bolder than any big box store could muster.   Here’s how progressive retailers are setting the bar for shopping in 2019. READ MORE

How does an omnichannel vision increase sales?

An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure or over-solicitation. READ MORE

Digital ad spending to top traditional for first time

Digital ad spending will exceed traditional ad spending in 2019, according to a forecast by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. READ MORE

First look at Twitter’s Snapchatty new Camera feature

Twitter is already used by people to post pictures and videos, but as it builds up its profile as a media company, & in the age of Snapchat and Instagram, it is working on the feature in hopes it will get people doing that even more. READ MORE 

LinkedIn debuts LinkedIn Live, a new live video broadcast service

LinkedIn says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest with the launch of Linkedin Live. READ MORE 

Here's What's Changing Shopping In 2019

Once upon a time, however, shopping was an event — a treasure hunt, a physical exploration of the unique and unexpected, and an experience unto itself. The good news is, we’re seeing a return to those retail roots in 2019, powered in large part by the ascendance of the direct-to-consumer revolution. Retailers are increasingly bypassing the middleman, going straight to shoppers with products and experiences that are bolder than any big box store could muster.  

Here’s how progressive retailers are setting the bar for shopping in 2019.

Read more

7 social media trends to watch in 2019

Every year, Sprout Social takes a look at the past year and make informed predictions of the year to come. Based on 2018’s algorithm changes and privacy scandals, 2019 is poised for social media networks to regain the trust of their users. You’ll notice the idea of “trust” as a vein that runs through our predictions.

The year is also ripe for more unique brand positioning campaigns. A direct result of more advertisers on social media platforms is higher advertising costs. This year, we should expect to see more money invested in paid campaigns and more growth in the influencer marketing sectors.

Let’s take a look at Sprout Social's 2019 trend predictions.

Read more